SDCC 2013 Badge Scramble: What You Need to Know

In Comic-Con and the Business of Pop Culture, I wrote that the speed with which Comic-Con sells out is now bumping up against the laws of physics. We are going to see experimental evidence to support that theory in about 48 hours.

No, they’re not putting running the registration forms through a supercollider, but online attendees registration for Comic-Con International: San Diego 2013 opens on February 16 to anyone who obtained a Member ID prior to 2/12. Despite efforts to streamline the process, it is likely to be fraught with uncertainty and frustration as hundreds of thousands scramble for a limited number of passes.

Here’s a video produced by CCI to explain the process. Good luck everyone!

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