Yesterday San Diego Comic-Con professional registration opened. This is when a group of pre-qualified, pre-selected industry pros (and their guests) get to go online and get badges to attend their industry’s most important event.
Last year, the process took nine days. This year, whatever number of badges were available yesterday sold out in a matter of hours.
Begun, the pro-pocalpyse has.

Rob Salkowitz writes, speaks and consults on the social implications of digital media and the digital generation. Author of 


