Monthly Archives: August 2012
What can marketing and branding professionals learn from the success of comics and comic-related properties in the wider media world? Check out “From Nerd Niche To Branding Superpower: 5 Lessons Every Marketing Exec Can Learn From Comics,” my latest at FastCompany.
The term “geek girl” has had to carry a lot of unwanted baggage lately. Intended as a positive self-identity for women and girls with well-developed interests in nerdy pursuits ranging from pop culture to science and engineering, it has become … Continue reading