Rob Salkowitz

Welcome

Rob Salkowitz Associates is a strategic consulting firm providing insight, custom research, thought leadership and advisory services for innovative organizations in technology, media, entertainment and marketing. We have four main practice areas focusing on startups, fan engagement, trend forecasting, and general marketing services.

About Rob

Rob Salkowitz is an internationally-recognized expert in the intersection of digital media and social and business trends. He has worked with clients ranging from international corporations, governments and NGOs to small businesses and early-stage startups to engage with specialized audiences, identify new opportunities and articulate their vision for the future. He is the author of four books, contributor to Forbes and other business publications, on the faculty of the University of Washington Communication Leadership Graduate Program, and co-founder of several companies including the digital marketing firm MediaPlant.

Rob writes regular columns on the business of entertainment and popular culture for Forbes and ICv2, and on startups and innovation at OMNI.MEDIA. His work has appeared in FastCompany, Entrepreneur, Bloomberg BusinessWeek and other leading publications. He speaks at events around the world, keynoting at consumer and trade shows, moderating panels and presenting original research. Contact Rob rob@robsalkowitz.com for more information about booking him for events and consulting.

Twitter: @robsalk

Fathom Fandom helps fan-oriented events and brands engage authentically with “geek culture” audiences. We bring the knowledge and credibility of one of the most respected voices in the business of popular culture to help clients understand trends in fandom, reach key decision-makers and influencers, and avoid embarrassing mistakes.

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Services
  • Business consulting/advisory
  • Audience research and analytics
  • Custom content (bylines, thought leadership)
  • Keynotes, panels, and event appearances

Clients include

Articles

Comcast, Disney Resolve Impasse, Strike Content Deal

11/30/2021 FORBES

Two major "frenemies" in the streaming wars strike a deal that kicks open conflict a little further down the road.

2021 Guide To Fun Gifts For Fans And Geeks

11/26/2021 FORBES

From graphic novels to geek-themed fashions and accessories, here are some great gift ideas for pop culture fans of all ages and interests.

Comic-Con Uplugged? SDCC Scales Down Expectations For Thanksgiving ‘Special Edition’

11/22/2021 FORBES

SDCC's David Glanzer on the upcoming show, the impact of the pandemic on pop culture's central event, and why this is all happening Thanksgiving weekend.

Articles

Inside ‘The Strange Death Of Alex Raymond,’ An Obsessive, Cursed Graphic Masterpiece

11/10/2021 FORBES

The death of a famous cartoonist is the launching point for a decent into madness that nearly broke its creators and publisher.

Webtoon CEO Sees Massive Growth And New Opportunities In U.S. Market

11/02/2021 FORBES

Webtoon founder/global CEO Junkoo Kim on the company's new partnerships with DC and Archie, new media deals, and the huge payouts some creators are getting through their revenue sharing model.

Marvel’s ‘Eternals’ Taps Jack Kirby’s Most Cosmic Creation Of The 70s - And That Might Be Its Problem

10/29/2021 FORBES

Jack Kirby's masterpiece ran hard against the grain of Marvel's style, which proved to be one of its strengths. Can a screen adaptation capture those contradictions?

Storytelling for Startups helps new companies hone their message for customers, investors and media by focusing on the business value and transformative impact of technology innovation. We work with individual companies or stakeholders such as VCs, Accelerators, NGOs and government agencies to develop breakthrough messaging.

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Services
  • Business consulting/advisory
  • Brand and message development
  • Custom content (bylines, thought leadership)
  • Executive coaching and content (pitch decks, keynotes)

Clients include

Articles

Can Better Data Head Off Environmental Disasters?

06/21/2017OMNI

Startup uses machine learning and advanced visualizations to put innovation in the pipeline.

Visual Content Needs a Social Life

06/06/2017OMNI

Fast-paced startup is giving brands and users a safe space to connect around rich imagery and immersive experiences.

Sifting Through Data In Search of Truth

06/02/2017OMNI

Startup Aims to Tear Down the Walls Between Experts and the Data They Need.

Insight Forward helps clients understand and adapt to what’s coming next in turbulent and uncertain times. We apply the techniques of scenario planning and other forecasting methodologies to game out possible futures, identifying unexpected opportunities and potential threats, and help clients share their vision of the future through compelling content and presentations.

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Services
  • Strategic planning/consulting
  • Research and analysis
  • Custom content creation
  • Keynotes, panels, event facilitation

Clients include

Articles

What United’s Brand Fiasco Could Mean For Media And Content Providers

04/11/2017FORBES

United Airlines’ PR nightmare stemming from the release of a video showing the forcible removal of a paying customer from a flight, and the company’s ham-fisted and Orwellian response to critics, is a veritable towering inferno of brand damage, still blazing out of control in its second day, doing some damage to UAL’s share price.

How Crowds of Humans Are Making AI Systems Scary-Smart

03/01/2017OMNI

Meet the startup whose new product promises to speed development of chatbots and machine learning systems.

Who Won The Commercial Bowl? Here’s How The Super Bowl Ads Fared On Social Media

02/05/2017FORBES

While the New England Patriots and the Atlanta Falcons square off in Super Bowl LI, advertisers are competing in the highest-stakes game of the year. Which TV commercials are getting buzz?

Books

Comic-Con and the Business of Pop Culture
Young World Rising
Generation Blend
Listening to the Future

Books

Books

Books

Books

Contact Rob

Want to talk to Rob about your next strategy or communications project, or inquire about having Rob speak at your upcoming event? Email here

Follow Rob's latest postings on Twitter

Did you meet Rob at an event? Reconnect via LinkedIn (no sales inquiries please).

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