Rob Salkowitz

Welcome

Rob Salkowitz Associates is a strategic consulting firm providing insight, custom research, thought leadership and advisory services for innovative organizations in technology, media, entertainment and marketing. We have four main practice areas focusing on startups, fan engagement, trend forecasting, and general marketing services.

About Rob

Rob Salkowitz is an internationally-recognized expert in the intersection of digital media and social and business trends. He has worked with clients ranging from international corporations, governments and NGOs to small businesses and early-stage startups to engage with specialized audiences, identify new opportunities and articulate their vision for the future. He is the author of four books, contributor to Forbes and other business publications, on the faculty of the University of Washington Communication Leadership Graduate Program, and co-founder of several companies including the digital marketing firm MediaPlant.

Rob writes regular columns on the business of entertainment and popular culture for Forbes and ICv2, and on startups and innovation at OMNI.MEDIA. His work has appeared in FastCompany, Entrepreneur, Bloomberg BusinessWeek and other leading publications. He speaks at events around the world, keynoting at consumer and trade shows, moderating panels and presenting original research. Contact Rob rob@robsalkowitz.com for more information about booking him for events and consulting.

Twitter: @robsalk

Fathom Fandom helps fan-oriented events and brands engage authentically with “geek culture” audiences. We bring the knowledge and credibility of one of the most respected voices in the business of popular culture to help clients understand trends in fandom, reach key decision-makers and influencers, and avoid embarrassing mistakes.

View articles ↓
Services
  • Business consulting/advisory
  • Audience research and analytics
  • Custom content (bylines, thought leadership)
  • Keynotes, panels, and event appearances

Clients include

Articles

Inside ‘The Boys’ Publisher Dynamite Entertainment’s Risky Bet On The Series Success

10/17/2020 FORBES

Translating the success of hit series 'The Boys' into book sales wasn't a slam dunk. Here's how publisher Dynamite Entertainment rolled the dice and won.

AfterShock Is Latest Comics Publisher To Add Media Unit, Merging With Rive Gauche

10/05/2020 FORBES

Merger of the two companies is designed to facilitate the comics-to-screen pipeline and help the imprint compete for hot talent.

Amazon Studios Goes ‘All In’ On Massive Voter Mobilization Campaign Backing Stacey Abrams Documentary

10/02/2020 FORBES

Amazon Studios is making a big investment in the most politically-charged issue of the 2020 election.

Articles

Spotify Inks First Look Deal For Podcast Media Adaptations With Chernin Entertainment

09/24/2020 FORBES

Spotify's deal with the film and video producer signals how podcasting is moving deeper into the entertainment industry as a source of new content.

DC Universe Was Too Good To Last

09/20/2020 FORBES

To the surprise of no one, DC's streaming service, which became a mecca for superhero fans and the launchpad for some great original shows, is downsizing in 2021.

LightBox Expo Artistically Reinvents The Virtual Show Experience

09/10/2020 FORBES

The arts and animation show offers some intriguing new twists to the online convention formula.

Storytelling for Startups helps new companies hone their message for customers, investors and media by focusing on the business value and transformative impact of technology innovation. We work with individual companies or stakeholders such as VCs, Accelerators, NGOs and government agencies to develop breakthrough messaging.

View articles ↓
Services
  • Business consulting/advisory
  • Brand and message development
  • Custom content (bylines, thought leadership)
  • Executive coaching and content (pitch decks, keynotes)

Clients include

Articles

Can Better Data Head Off Environmental Disasters?

06/21/2017OMNI

Startup uses machine learning and advanced visualizations to put innovation in the pipeline.

Visual Content Needs a Social Life

06/06/2017OMNI

Fast-paced startup is giving brands and users a safe space to connect around rich imagery and immersive experiences.

Sifting Through Data In Search of Truth

06/02/2017OMNI

Startup Aims to Tear Down the Walls Between Experts and the Data They Need.

Insight Forward helps clients understand and adapt to what’s coming next in turbulent and uncertain times. We apply the techniques of scenario planning and other forecasting methodologies to game out possible futures, identifying unexpected opportunities and potential threats, and help clients share their vision of the future through compelling content and presentations.

View articles ↓
Services
  • Strategic planning/consulting
  • Research and analysis
  • Custom content creation
  • Keynotes, panels, event facilitation

Clients include

Articles

What United’s Brand Fiasco Could Mean For Media And Content Providers

04/11/2017FORBES

United Airlines’ PR nightmare stemming from the release of a video showing the forcible removal of a paying customer from a flight, and the company’s ham-fisted and Orwellian response to critics, is a veritable towering inferno of brand damage, still blazing out of control in its second day, doing some damage to UAL’s share price.

How Crowds of Humans Are Making AI Systems Scary-Smart

03/01/2017OMNI

Meet the startup whose new product promises to speed development of chatbots and machine learning systems.

Who Won The Commercial Bowl? Here’s How The Super Bowl Ads Fared On Social Media

02/05/2017FORBES

While the New England Patriots and the Atlanta Falcons square off in Super Bowl LI, advertisers are competing in the highest-stakes game of the year. Which TV commercials are getting buzz?

Books

Comic-Con and the Business of Pop Culture
Young World Rising
Generation Blend
Listening to the Future

Books

Books

Books

Books

Contact Rob

Want to talk to Rob about your next strategy or communications project, or inquire about having Rob speak at your upcoming event? Email here

Follow Rob's latest postings on Twitter

Did you meet Rob at an event? Reconnect via LinkedIn (no sales inquiries please).

Connect